Ever sat at home and watched a charity advert?
They tend to be depressing. Moreover, how many people actually donate after watching a charity advert? Not me.
I’m no monster with a heart made of rock, but I rarely feel like giving money to charity is enough and prefer action for charity as opposed to sending a blank cheque to an office and hoping it goes to the people who need it. Having said that, I’m sure the money does go to the people in need, but what’s the use of money going to the people in need when the public is apprehensive about sending charities their hard earned cash?
One thing that I have recently been thinking about is a way to mix businesses, customers and charity work together. Businesses and companies use clever marketing ideas all the time but when they enhance business whilst giving to charity and making a difference, you could argue that businesses have essentially found gold dust.
Here are two examples of calling the general public to give to charity:
The first Business/Charity Mix I will look at is the recent Innocent Drinks partnership with Age UK. For those that do not know, Age UK is a charity which aims to improve the lives of the elderly. Although we are only just reaching the end of November, the British weather has been particularly cold this year and unfortunately this means that the elderly population of Britain will be under threat from diseases and deaths related to the cold. Every year there are over 20,000 cold-related deaths during the Winter months (December-March) compare to other times during the year and Age UK have so far achieved much success in providing blankets and other forms of help to the elderly population of Britain.
This idea, by the wonderfully creative marketing team at Innocent Drinks, is a great way to mix fun, a bit of knitting and charity work together whilst continuing to make money from selling their products.
Make sure you wrap yourself, your drink and some lovely grandparents up with an awesome woolly hat this Winter, because it is getting cold…Brr!
The second Business/Charity Mix I want to share with you is something called the Humble Bundle. It does exactly what the title says it is. The Humble Bundle site is one for anyone interested in purchasing top games for a cheap price whilst having the option to pay whatever you wish to whoever you wish.
Sounds amazing right?
Not only can you purchase at the price you wish, you can choose to give the money to developers, the website that runs this idea or to a charitable cause. Furthermore, Humble Bundle allows you to split the money you are paying to all three of these stakeholders!
So take a look at it. Currently they have a Games Bundle deal that is worth checking out before the time runs out!
That is how you do business, engage customers and help charity!